This is the moment that everything changes

Researchers at Ivy League universities tested ways to increase success in adults struggling with weight loss.  One group had money removed from their bank accounts if they failed.  Other groups got rewards if they succeeded.

While rewards sound nice, they just didn’t work well.  The group that lost money if they failed had a 200% higher increase in physical activity than other groups.  

We dislike loss more than than we like gain.